BYD will launch its new electric compact SUV in France at a starting price of EUR28,990 (US$30,358), said the director of BYD's sales network in France, reports Reuters.

The car, named Atto 2, is the group's most accessible SUV yet and will add a competitive product on the European B SUV segment. It was presented in Paris' La Defense Arena.

Its starting price is EUR5,000 lower than the Kia Niro's, EUR6,000 less than the Opel Mokka-e and EUR7,000 less than the Peugeot e-2008, though those two last cars from Stellantis are eligible to French incentives of up to EUR4,000.

But the Stellantis Citroen e-C3 will remain around EUR6,000 cheaper than the Atto 2, even before incentives from which the Citroen car can benefit.