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Forwarders go hi-tech to beat digital logistics disruptors
来源：shippingazette.com 编辑：编辑部 发布：2017/12/07 09:58:51
INDEPENDENT forwarders are investing in IT and diversifying to stave off digital logistics disruptors who are an ever-growing presence, reports London's Loadstar.
"The digital revolution is coming and you have to react to it," said Kirsty O'Brien, Asia managing director atBlu Logistics. "Your IT system is going to give you the edge in the future."
Founded in Bogota 25 years ago, Blu Logistics is well established across the Americas, primarily serving ocean freight shippers of textiles, chemicals, automobiles, auto parts and small electronics.
The company handles 100,000 TEU a year. Four years ago, the mid-sized forwarder entered China, growing quickly and opening nine offices across the country.
"One of the first things we did was to develop our own IT system instead of investing in a solution available on the market," explained Mrs O'Brien.
"Our system can do e-bookings, where the customer inputs the information which is transferred into the shipment, and we use EDI [electronic data interchange] to send to the carriers."
Shanghai-based Everok Group is another mid-sized forwarder embracing logistics automation. It says its newly launched online booking portal, My Everok, provides "Smart" online supply chain management with "all-the-way" visual tracking, online booking management, rate inquiry, e-document transmission and statistical analysis.
"We believe automation and digitisation of logistics is the key to keeping high-standard services and staying competitive," said Everok president Billy Hu.
"The ability to gain accurate and live information to provide to customers and partners is critical to win business and long-term reputation."
"The digital revolution is coming and you have to react to it," said Kirsty O'Brien, Asia managing director atBlu Logistics. "Your IT system is going to give you the edge in the future."
Founded in Bogota 25 years ago, Blu Logistics is well established across the Americas, primarily serving ocean freight shippers of textiles, chemicals, automobiles, auto parts and small electronics.
The company handles 100,000 TEU a year. Four years ago, the mid-sized forwarder entered China, growing quickly and opening nine offices across the country.
"One of the first things we did was to develop our own IT system instead of investing in a solution available on the market," explained Mrs O'Brien.
"Our system can do e-bookings, where the customer inputs the information which is transferred into the shipment, and we use EDI [electronic data interchange] to send to the carriers."
Shanghai-based Everok Group is another mid-sized forwarder embracing logistics automation. It says its newly launched online booking portal, My Everok, provides "Smart" online supply chain management with "all-the-way" visual tracking, online booking management, rate inquiry, e-document transmission and statistical analysis.
"We believe automation and digitisation of logistics is the key to keeping high-standard services and staying competitive," said Everok president Billy Hu.
"The ability to gain accurate and live information to provide to customers and partners is critical to win business and long-term reputation."