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Cargo airlines increase omnichannel sales efforts
来源：shippingazette 编辑：编辑部 发布：2023/02/03 15:07:31
AN increase in activity in air freight technology is underscoring recent interest from airlines and freight forwarders in digitally connecting sales channels and transport management systems to make the process easier for cargo space reserving, reports New York's FreightWaves.
Previously, a shortage of aircraft to carry freight during the Covid crisis increased the use of online sales and digital tools that have become common in other industries.
Now, airlines are investing in software tools that allow their back-end systems to automatically communicate with customers' applications and platforms that sell air cargo capacity as part of an omnichannel strategy.
The various interfaces offer pricing options based on requirements such as weight, routing, and product type.
Cargo.one recently announced that Saudia Cargo has expanded a partnership that began in 2021.
The cargo division of Saudi Arabia's flagship carrier will list its capacity for new markets and products beyond general cargo as they become available.
The platform has dozens of global carriers on its site.
"We expect the majority of customers to be booking digitally in only a few years??time, and Cargo.one to continue delivering a valuable proportion of our online sales," said Saudia Cargo CEO Teddy Zebitz.
A recent cargo.one survey of airlines showed that the share of bookings via digital channels is expected to triple to 60 per cent by 2025.
Previously, a shortage of aircraft to carry freight during the Covid crisis increased the use of online sales and digital tools that have become common in other industries.
Now, airlines are investing in software tools that allow their back-end systems to automatically communicate with customers' applications and platforms that sell air cargo capacity as part of an omnichannel strategy.
The various interfaces offer pricing options based on requirements such as weight, routing, and product type.
Cargo.one recently announced that Saudia Cargo has expanded a partnership that began in 2021.
The cargo division of Saudi Arabia's flagship carrier will list its capacity for new markets and products beyond general cargo as they become available.
The platform has dozens of global carriers on its site.
"We expect the majority of customers to be booking digitally in only a few years??time, and Cargo.one to continue delivering a valuable proportion of our online sales," said Saudia Cargo CEO Teddy Zebitz.
A recent cargo.one survey of airlines showed that the share of bookings via digital channels is expected to triple to 60 per cent by 2025.